Over the past several years, e-commerce has transformed how people buy and sell online. The Internet provides a fast and easy way for people to purchase things without having to visit an actual store. An online store can reach customers anywhere in the world. In fact, online shopping has become so popular that many vendors sell only online with no physical location.

E-commerce also facilitates the purchase of digital media such as downloadable music and movies: with no physical product, vendors can boast truly instant delivery. There are many e-commerce companies, and it’s important to understand which of the best e-commerce sites let your online shop flourish as you sell online.

Today's top e-commerce site builders, like shopify, take all of these factors into account for your e-commerce website. Many programs are designed to accommodate the sale of both physical and downloadable products.

In addition, online businesses are quickly evolving to face times of economic hardship by offering steeper discounts, flat-rate shipping, loyalty programs, and other perks. Many e-commerce site-building platforms and the best e-commerce platform options make it easy to run promotions and keep your customers happy.

Finally, although the boom in online sales has also opened a potential avenue for fraud and scams, site-building platforms have managed to stay ahead by offering top-of-the-line site protection and payment security to keep the online marketplace as safe as possible.