First Car Rental Southbroom - First in Car Hire. First in Service.

Welcome to First Car Rental. With a friendly, efficient and professional team and an extensive range of the latest vehicles – we are ready to get you where you need to go in the vehicle you need. First in Car Hire. First in Service.


First Car Rental is a proudly South African car rental company that has been in business for over 18 years.

We have 7 500 vehicles in use across South Africa and 51 car rental branches located nationwide, including branches at all major South African airports, business and tourist destinations. We also have an operational presence in Malta, Mauritius, Tanzania and Turkey.

Worldwide, First Car Rental is partnered with SIXT rent a car, one of Europe's largest car hire companies, to provide international car hire in over 100 countries and 4 500 locations.

We pride ourselves on our car hire fleet that comprises of an impressive range of well-maintained vehicles ranging from no-frills models to top-of-the-range luxury cars. Our services also include direct transfers, long-term car rental and wedding car hire.

Our simple 3 step online booking system means customers can book car hire in less than 1 minute!

First Car Rental is a wholly-owned subsidiary of the vehicle retail group Combined Motor Holdings (CMH) - a JSE-listed group. CMH Car Hire (Pty) Ltd t/a First Car Rental is a level 3 BEEE contributor and 110% procurement going forward. To view the BEEE certificate, click here.

The company was registered in 1999 and launched under the name of National Alamo, a car rental subsidiary under the CMH Group. We started out with just three car rental branches and 45 fleet vehicles. In 2008, CMH registered First Car Rental after Europcar purchased the franchise rights to the National Alamo brand in Europe, Asia and Africa.

First Car Rental has grown to become one of the top 4 car rental companies in South Africa, making us a player in the car formidable player in the car rental industry.

BEE Partnerships

CMH Group is partnered with Thebe Investment Corporation – one of South Africa’s most successful investment management companies and the pioneer of broad-based black empowerment (BBBE) in South Africa.

Business Address

Shop C, Lot 193 Driftwood Centre,
Gilbert Road
South Africa

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